A compilation of book lists, articles, papers and web sites devoted to naming and branding strategies.
A brand consulting firm that use executive level experience to help leaders, in rapidly changing environments, build strong identities for their organizations.
Directory, introduction, overview and articles on a wide reange of branding and related topics
Whether marketing a corporate brand or a branded product or service, success increasingly demands proactive brand management. This site is dedicated to examining all issues relating to branding to assist you in this task.
The world’s only online exchange about branding.
The foundation helps deserving nonprofits create and manage world-class brands. The nonprofit sector is incredibly competitive with over 1.5 million organizations registered worldwide. This degree of competition demands sophisticated, innovative and fresh branding to create the right impact. Since 1998, the Foundation has helped better communicate the mission of nonprofits around the world helping them attract and retain both donors and volunteers
Not-for-profit organizations are well-placed to become powerful brands. Read more in this article by Patricia Tan.
Establishing the value of a nonprofit brand can open the door to co-branding, licensing, and partnering opportunities. Additionally, it allows one to determine reasonable spend on marketing and offers a point from which to explain the power of the brand.